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{{# action_name }}Product Pencil creates PWAs! PWAs are a type web application that is more reliable, more engaging and faster than the usual web app.
Product Pencil employs data streaming techniques that encompass versatility, fluidity, and speed. The goal is to process information built to scale.
Product Pencil employs behavioral and cognitive theories coupled with user-centered design and common principles of user interface design.
In an effort to create accessible technologies, most of the work done at Product Pencil is highly visual in scope. Usually illustrative scalable vector graphics (SVGs) of which are interoperable in a web context.
Every project requires dedicated researching. Everything is taken into account: brand, audience, organization of data, voice, design, software, etc..
A strategy phase places in motion the research and sets the ground for the planning phase.
Planning and analyzing previously successful features help developers identify and realign with the overall project goals, accounting for retrospective feedback, and maintaining the same overall conceptual path.
Design is at the heart of any creative work. Product Pencil takes every element of each communication delivery platform into consideration. Following the atomic design methodology, Product Pencil develops interfaces that span from atom, to molecule, to organism, to template, and finally to page. This hierarchical structure helps define a definitive system of integrated components for developing an effective user interface.
Product Pencil works to develop iterative and incremental software through a hybrid scrum framework methodology. At every iteration cycle Product Pencil focuses on functional components that evolve from previous iterations using functional programming, fetch API, and vanilla javascript.
Retrospective examination of previous developmental stages leads to the creation of upgraded features. At this stage Product Pencil tests the overall effectiveness and efficiency of a product and chooses which portions to maintain or supplement. Successful components are maintained, others are depreceated.
The services performed by Product Pencil are in themselves a growing promise to consumers. The value lies within the impact that individuals and communities can make in society, as such, Product Pencil is committed to maximizing digital solutions to assist and equitable and equal digital landscape.
Product Pencil works at the intersection of information science, software engineering, visualization, accessibility, and social equity.
At the core of every successful web application there is a well formed data architecture. Creating a tailored, structured, and fluid data system is one of the most, if not THE MOST, important focus point for Product Pencil.
The mission of Product Pencil expands a diverse medium of creative solutions. But all solutions have an accessible foundation. Whether the product is building a user interface, designing a data system, creating a progressive web application or operating a cloud solution; Product Pencil maintains accessibility at the forefront.
Illustration of functionally-responsive vector graphics plays a supportive and metaphorical role that heavily assists understanding and sharing of information. This type of visual literacy is instrumental for all information solutions stemming from Product Pencil.
Start-ups or sole entrpreneurs (1-20 members)
Mission-driven organization (20-100 members)
Corporation or large enterprise (100+ members)
Base price per logo or 3-icons
Base price per foundational digital strategy written material
Base price per foundational content marketing material
Base price per single HTML or AMP-HTML newsletter
Base price for SEO quality-check and guidelines
Base price for 1-minute motion graphics (subject to change dependent on specifications)
Base price for 2-pages of new web content development (without content marketing)
Base rate for singular design (specifications considered)
Base rate for design and development up 20-pages (only applicable for the following CMSs: Drupal, Wordpress and Squarespace, and Wix).
Base rate for Node.JS/AMP/PHP progressive web app (with a 10-page restrition)
Base rate per 1-hour, for any of the above.
Base rate per 2-pages of interpretation available from/to: English, Spanish, and French.
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Product Pencil is a research-focused creative space for personalized digital information resources.
Product Pencil is a place for showcasing personalized designs created by following behavioral patterns and current usability trends.
The products created at Product Pencil follow a cyclical workflow based on a process that incorporates research, strategy, planning, design and development.
Product Pencil houses digital resources for public use as a way of promoting social and digital equity.
Identification of priority and preference, seamlessness and efficiency, necessity and consistency, reduction and arrangement are important factors that determine interaction.
User research takes into account user behaviors, motivations, and needs. User research takes into consideration the techniques for understanding the involvement of users, touchpoints, and functional applications to simplify and speed up usage.
Evaluation of a product is determined by its simplicity to complete its intended task and its efficiency in achieving it. Product Pencil uses evaluation metric and usability methods grounded on interaction design.
Identifying a color scheme is a crucial component to defining a creative strategy. At Product Pencil, the importance of color logic resembles the need for cohesiveness and emotional appeal.
Structuring information correctly on the web can be the deciding factor to successful communication delivery. Creating a sustainable information structure is a must to accommodate for scalability, accessibility, and sustainability.
There is an ecological interplay between users, content, and context that ought to convey an effective and efficient information flow throughout an application. This can be done by considering data access, data architecture, data management, data retrieval, and data attainability throughout design and development.
Information architecture is a means to organize content for readability, availability, and management. Structuring complex systems to analyze cognitive and social decision-making facilitates the way an application conveys and represents information.
Search above for the methods that shape interface design and interaction design processes.
Accessibility guidelines cover content creation, design specifics, and usability principles for developing web content that is understandable by all audience members regardless of dissability, knowhow, technical saviness, technological quality, and functional design aptitude.
It all started with a pencil...
Product Pencil supports the creation of digital communication solutions that are tailored to meet the needs of all users
Product Pencil creates resources to help the everyone have digital autonomy
Product Pencil focuses on accessibility and visual literacy, by creating recognizeable research-based content that aids understanding.